A recent online discussion of other people’s art reminded me of a book I helped to produce in my studio in the late 90’s. I operated a studio named Digital Media Production which grew out of another company and was a supplier of digital know how to the advertising agencies and PR firms that were located in the area. At one time we had up to two art directors, five production artists and a couple of interns, our normal work was to take the clients ideas and direction and bring it to a stage that would allow it to be reproduced in a professional system.
If that sounds vague it’s because things changed fast in those days. This day we happened to be book designers when a client came in asking for us to design and produce a book for her client a large food manufacturer. She came to us with her chef and we discussed their ideas, she wanted a beautiful glossy coffee table book produced in full color with large photos on one page and the recipe on the other. After some initial proposals her client came up with the deposit checks for all those involved and we were off.
Hardcover binding and heavy glossy paper meant meetings with book binders and paper suppliers. We already had a photographer in mind and the same for food stylists and set decorator so more meetings and scheduling, scheduling, scheduling. Mockups were approved, studios rented and principle shooting started which went amazingly well, we were averaging seven photos a day which is really good for food photography.
Since the client was looking for beautiful full sized photos we shot everything on large format cameras and were preparing for Hi-Fi 6 color printing with a special color for the clients logo and spot gloss and flood varnishes, this thing was going to pop off the pages. A few weeks after shooting we were ready to deliver our artwork to the printer.
This is when things got fuzzy as our client the agency had gotten into a fight with her client the food company and nothing happened for a long time. I put my copies of the project into storage and went on with life which was beginning to get hectic as my wife had discovered she no longer wanted part of me and since she was a partner in my company it triggered a confrontation with our third partner who now wanted and was within his rights to ask that we close the company. This left me really scrambling with no time to worry about a shelved project.
Some time later and I don’t remember how long but the money part of the project found my former partner and wanted to restart the project, a deal was made and I released the files which meant I handed a CD to Phil when he asked for it. I don’t know what the deal was as I had no involvement and my company was long gone.
Well life goes on if you’re lucky and I think over ten years did. In the meantime I did many other things only remembering about this project recently thanks to a discussion on facebook. My initial searches turned up nothing because when the book was finally released they changed the name and they changed authors making it harder to find. Well Goodwill in Texas had a copy for ninety-nine cents on ebay so last week I bought my first copy of a book I created over fifteen years ago but never seen. It arrived four days later in a flimsy plastic envelope, way too small and light for the book I worked on. That was the first change, instead of the big beautiful coffee table book what arrived was a 7″ x 10″ softcover.
That’s not all, opening the first page the light hit the paper at just the right angle to reflect off the ink exposing that the piece was printed on a digital press which is more like a photocopier than the 6 color + specials offset press we prepared our work for. Also with the pages a lot smaller they had to shrink the margins and now the copy is awkwardly near the edges and dips way too far into the gutter. The serif typeface being printed with a less quality method and shrunk down slightly had become too fine making the edges look jagged and tattered.
The final thing I notice is my credit has been left off, I guess I’d rather not be named when the results are like this so it’s really no loss just another point in a long list of disappointments. Since I still have the original files I have no problem proving it’s my work I just wish they had executed it better. Well at least now I have a copy and I can put this chapter to rest.
Oh I almost forgot, my used copy which was listed as good condition had been marked up by a previous owner making the condition much worse but I won’t hold Goodwill responsible. It seems some person had taken a blue ball point pen and converted all the recipes into some Chinese characters. I actually like this as it shows this book was actually useful to someone. All this brings back memories of tasting these dishes from when we made the photos, I hope they enjoyed them too.