Reply to: [YouTube] Sports Cars are Not Selling – Look in the Mirror

I just found this video a few days ago and couldn’t stop thinking about its topic. The video was released six months ago so sorry about being late to the party, I hope I still have something constructive to add. It would be helpful to watch the video first but I tried to make this not too centric.

The video’s creators forgot something that I believe has become another big reason and that’s the social aspect of driving an expensive car on public roads. I live in the Mid-West and people I’m seeing don’t like to see new expensive cars on the road. Old muscle cars are fine but I’ve seen they really dislike new BMWs and exotics. If a car makes a lot of noise it really upsets people and I imagine they are quick to call the cops and report it. If something happens those same people are willing to shoot a little video and you’re ratted out with what I’m sure is pretty good evidence.

Recently I saw a Hellcat rumble down the road, these cars are loud to start with and it’s driver was intentionally operating this one in a rather loud fashion by constantly blipping the throttle and bringing the RPMs up into the loud range before changing gears. Now this car was in traffic and a Hellcat does not look exotic or expensive but the reaction from the people around me from the noise was rather telling. The grumbling started immediately and I could see people saying, “Idiot” and stretching their necks trying to see who was making the noise. It’s just not acceptable to make loud racer type noises on the street anymore.

Whether the reason is poor people are hurting, we’re running out of fossil fuel or global change is destroying the world the auto and especially the cars of the 1% are deemed more responsible for it and that just looks bad. If I could afford a very expensive car this would be the main reason for not getting it, you can do the same thing in a cheaper car and not piss anyone off. If I’m going to live in the USA I’m going to drive a Chevy just so nobody bothers me.

On the topic of public roads, public roads at least around here suck. The pavement is utter garbage and even repaired sections don’t seem to last and when you do find a quiet smooth patch the cops watch it like blood sucking hawks trying to replace lost tax dollars with speeding and excessive noise tickets. Even Jay Leno who lives in always sunny LA constantly complains about the road breaking his expensive wheels and suspension, I wonder what he’d say about around here?

Then there’s drivers, I was asked a few years ago to man a booth at a very large auto show. It was shocking how few people that came up to our booth even had drivers licenses and we were selling race car driving courses! More recently my wife and I stayed at a hotel that coincidentally was next to a stock car race track, I got up early and went to breakfast myself and ended up sitting with a bunch of the drivers who were laughing that they tried to provide an event where fans could take a few lessons and drive a lap or two in a stock car. They had to pull the event when nobody who showed up could drive a manual transmission! These are stock car fans who signed up and paid for a course and didn’t even know what kind of transmission the cars had. I’m not saying that you have to know how to shift gears to know how to drive but if you have had serious exposure to cars what are the chances you don’t know how to drive a stick?

You make some alludes to the finances that I don’t think really applies to except for young people and insurance which has become pretty crazy but the price of cars per performance is likely better than ever. In 1969 a top model Lotus Elan sold for barely $5,000 which is about $35,000 in today’s money. The top of the line 2018 Miata does everything better than the Elan and costs about $33,000. Even gas prices can’t be blamed as a thirty-three cent gallon of 1969 gasoline comes to about $2.33 in today’s dollars which is what it was when I went out yesterday.

I have friend’s who’s kids that call themselves gamers own personal computers that cost between $5-$10,000, they have home theatre systems in the same range and collections of games and portables in the same range. Add all these together and I think you’ll find where the youth auto dollar want. Why buy a car when you can borrow dad’s SUV and save your money for fun stuff?

Personally I don’t like to drive fast in modern road cars on the street. Maybe I’ve outgrown my antisocial traits or don’t want to have my fun fund the local police force or have to suffer the deprecation of a vehicle that never gets to do what it was made to do but whatever it is it could be that I have had the experience of going to the track and putting it all out there with slick tires on a road course with a stick shift engine solid mounted to the frame and no driver aids, no computer controlled street car with 10 air bags and a cushy seat can match that. They used to call that man and machine, today it’s more man and robot and kind of a dim robot that does not even know to turn off traction control when it’s not needed (I’m so tired of seeing that).

I’m not even surprised that the latest car craze is a parking lot ballet that makes a lot of noise and goes nowhere with no clear winner. I gave up being a spectator at races when my favorites all moved to temporary city circuits from race parks because I quickly got tired of trying to watch a race through ten layers of chain length fence only to have one open spot where they flash by in milliseconds. Marketing said the city circuits brought more money and that’s what won. It might be exciting as an event but you don’t encourage people to take up racing if all they see is that crap.

My father and grand father took me to races and we walked up to the cars and could see most if not all of the track from our seats. We talked to drivers and the crew and were close enough to see, hear, feel and smell what was going on, you don’t get that from the jumbo-tron. As a ten year old child I had a race license and raced motocross and quarter midgets which was accessible to normal people then and there were plenty of tracks and organized races near where we lived. Only the children of the super rich can do that today so few are exposed to driving at a young age and that directly cuts into the number of sports car drivers there will be in the future.

Maybe you can learn from a video game, I hear that the current Formula 1 champion started on video games but I suspect he’s the exception that proves the rule and most people will never venture past video games even though you can buy a real race car for what a good computer game setup costs.

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I feel very fortunate that as long as I can bolt an engine to a frame and find a track I can have my fun but I worry about people who don’t know how to turn a wrench or find the line that are out on my streets with 600hp cars and brag about how the car will do everything for them.

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